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This is part of (or an extension of) a bigger trend in the grocery and food service industries. It's not about food, its about time. Homes with two working parents can spend an extra 30 mins with their kids rather than cooking or going out themselves to get dinner. See also the trend in grocery industry where demand for prepared foods is the fastest and arguably the most profitable offerings in the store. (They take food they purchase at wholesale and turn it into prepared items they can sell at premium retail.)

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Q: Why is the demand for fast food home delivery service growing?
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