What is a marketing concept?

Answer 1

It is a philosophy of marketing that entails the wants and needs of a particular market. Through the needs and wants of a market an organization can achieve it's goals in terms of revenue. Achieving the desired revenue is achieved through delivering satisfaction to a buying market better than a competitor can.

Answer 2

The marketing concept and philosophy is one of the simplest ideas in marketing, and at the same time, it is also one of the most important marketing philosophies. At its very core are the customer and his or her satisfaction. The marketing concept and philosophy states that the organization should strive to satisfy its customers' wants and needs while meeting the organization's goals. In simple terms, "the customer is king".

The implication of the marketing concept is very important for management. It is not something that the marketing department administers, nor is it the sole domain of the marketing department. Rather, it is adopted by the entire organization. From top management to the lowest levels and across all departments of the organization, it is a philosophy or way of doing business. The customers' needs, wants, and satisfaction should always be foremost in every manager and employees' mind. Wal-Mart's motto of "satisfaction guaranteed" is an example of the marketing concept. Whether the Wal-Mart employee is an accountant or a cashier, the customer is always first.

As simple as the philosophy sounds, the concept is not very old in the evolution of marketing thought. However, it is at the end of a succession of business philosophies that cover centuries. To gain a better understanding of the thought leading to the marketing concept, the history and evolution of the marketing concept and philosophy are examined first. Next, the marketing concept and philosophy and some misconceptions about it are discussed.

Answer 3

The classic definition of a marketing concept is an articulation of how a product or service is going to make a consumer's life better and strong reasons to believe it. As such, the process of developing a marketing concept includes identifying relevant benefits for your target audience, then identifying the relevant reasons to believe this promise as well as the relevant insights that set up the challenge. This generally involves a variety of steps including: competitive analysis, target audience identification, market research, and ideation. Martha Guidry www.TheRiteConcept.com

Answer 4

Marketing strategic depend on the business type for different different business have different different marketing strategic. According to me. first you need to analysis your business and who are your customer and how i'll reach them.

Answer 5

Marketing Concept is a business that keeps the focus of satisfying customer needs.

Answer 6

are the most linking aspect which means if you implement one would led you to implement the others.

Answer 7

Marketing concepts are important because it gives new ideas to other people.

Answer 8

The marketing concept decrees that customers should be the focal point of all decisions about marketing mix variables.

Answer 9

I need a swot of a funeral home