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Steve Wozniak related in an interview:

"I simply like triple digit numbers with all the things I'm involved with, the cost of making the Apple 1 was around $540 or there about and we agreed on the best markup, retail price above the cost of building it, which worked out to $666. Jobs then tacked on the 66 cents to make it an eye-catcher price for the ads with the sale and promotion publications of it to the public."

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Q: Why was the first Apple computer sold for 666.66?
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