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It was the intention of the original Starbucks founders to use the mermaid/siren to represent the seduction of the sea going mariners. In continuing with the metaphor, they were simply replacing the sirens seductive songs with the their tasty irresistible berverages. It is based off Moby Dick and the character Starbuck who was a sailor who loved coffee. And sirens were seductive to sailors they would jump out of boats once they heard the sirens' songs. So it basically means that it is irrestible.

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15y ago
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13y ago

The name "Starbucks" came from two sources. The company started in Washington state. Two things are significant in that states history...mining in the mountains and seafaring. An old mining camp in the Cascades (i think) was called Starbo. The founders also were fans of Moby Dick, in that novel "Starbuck" was the first mate on board. So Starbucks was the chosen name. Now..considering the seafaring history of the region...there is an old legend of a Siren (two tailed mermaid) who, with her song, drew the seafarers safely home (not to be confused with the evil, hypnotic sirens in the Odyssey.) So, she, the Siren was chosen as the logo. If you look up the original logo you will see it is slightly more risque than the one you have come to know today.

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10y ago

The logo for Starbucks may look like a mermaid, but it's a actually an alternative creature in mythology called a Melusine. A Melusine is a mermaid-like creature with the lower torso of two divided fish tails, and the upper torso of a woman with wings. Melusines come from early European folklore, and were typically used in German Coats of Arms, holding one scaly tail in each hand. This suggests that the founder of Starbucks could have had some sort of German descent, of this logo meant something to them. Hope this helps!

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14y ago

Each of the tails represents each coffee flavor, chocolate and vanilla.

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10y ago

Starbucks.

Although Starbucks call it by it's proper name, a Siren, rather than mermaid.

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11y ago

Trust worthy

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12y ago

only starbusks workers know

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Q: Why does the Starbucks mermaid have two tails?
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It is called a bicalxmermaid.


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