Arthur Granjean did not invent the Etch-A-Sketch. He was an accountant for the plastics company MAI, who merely filed the patent application in 1959. The concept was invented by André Cassagnes, an electrician at Lincrusta Company, in 1957. MAI (specifically, MAI president Paul Chaze) felt that they should own the patent on the device, since they did all the development work to turn Cassagnes' idea into a marketable product.