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Zimbabwe
Industrial Marekting: The Products marketing to the Industries may be techincal or non tech is call as Industrial Marketing Consumer Marketing: The marketing of products required by common person mainly OTS prodcuts is called Consumer marketing
explain the importance of consumer behaviour in marketing view?
Discuss as much as you can why you think consumer behavior is the bedrock of marketing.
Business Marketing refers to the sale of either products or services or both by one organization to other organizations that further resell the same or utilize to support their own system. On the other hand, Consumer Marketing refers to the transaction of goods and services between organizations and potential customers.
Consumer marketing is aimed at large groups typically using mass media such as television and radio. More detailed information can be found in the Journal of Consumer Marketing and online publication offered by Emerald Marketing eJournals.
Describe the interrelationship between consumer behaviour and the marketing concept
Consumer direct marketing is beneficial as the market it set around the consumers behavior. The consumer being whomever is in use of whatever is being marketed.
the 3cs of marketing are Consumer Competitor Company
Consumer Primacy is the process on which entire field of marketing rests. This principle insists that the consumer should be at the center of the marketing effort
Marketing encompasses the act of influencing consumer behavior. Sales uses marketing and elements of marketing (advertising, etc.) to cause the consumer to purchase a product or service and become a customer.
I think There is a little difference between consumer marketing and bussiness marketing. Which is mainly depend on their purpose of business and the business size. Business marketing is essential for growing up their product where consumer marketing is quite different which is realated their daily needs.