What business level strategy is google pursuing?

Answer 1

Google currently pursues the generic business level strategy of differentiation. Google offers many unique products and services to many different kinds of customers. By offering so many distinct products and services, Google is able to achieve a competitive advantage.

The Google web search engine, the company's most popular service, offers users a more reliable way to search. Google's web search engine has differentiated itself from competing search engines by utilizing a patented system called PageRank. PageRank delivers search inquiries by computing a recursive score of web pages based on the weighted sum of the PageRanks of the pages linking to them. This means that relevant web pages can be accessed based on a users search interest instead of based on how many times a search term occurs on a webpage which is how competing search engines work. The PageRank algorithm is constantly being updated to ensure the best search results possible. Also, employees

Answer 2

Most pundits seem to cite search-related advertising as Google's primary business model. Even with Googles Nov. '07entry into mobile phone networking, the cited strategy is extending Google's business model to handheld devices. I believe Google's business strategy is much deeper than that. Google appears to be promoting a significant shift from information storage, processing and transport primarily managed at the edge of the network into the middle of the network. By providing server-based services that connect to end-user devices, Google can compete away business from Microsoft, the Telcos, and other Telecom/IT companies (I think it is no accident that Google's entry into the mobile phone arena is through an operating system rather than through proprietary hardware. If my view is correct, mobile devices will act as a key interlink among a wide variety of information Google-managed tools (applications that coordinate among car navigation, desktop computers, home theatres, point-of-sale payment devices, etc.). With Google in the middle of that network of digital information flows, they will have accomplished their goal of bringing the world's knowlwdge to anyone, anywhere, anytime. And you can expect that knowledge to come with Google's then-unmatched access to advertising and product delivery opportunities.

Answer 3

Microsoft's strategy is to be able to reach everyone with simple technology so they can reach their full potential. They want to make it simple for a person of any age to be able to use their products and understand how technology works.

Answer 4

Google aims to be a databank for the government agencies to the CIA and the likes.Consumers are encouraged to use duckduckgo.com instead and use Free as in freedom software.

Answer 5

functional level strategy